Yesterday was World Book Day! As an avid reader and someone who loves his Audible account and I want to share with you, my top 5 favourite reads from the past six months!
1. Shoe Dog by Phil Knight Memoir
Shoe Dog is the memoir of the founder of Nike. One of the most compelling stories of entrepreneurial history. Knight takes us through the detail anguish of a budding 24-year-old entrepreneur. The details of struggle, perseverance, risk, and making shit up as you go, truly embodies the life of an entrepreneur and this book does it justice. I highly recommend this book for anyone who is currently an entrepreneur or is thinking about giving that world a try.
2. The Celestine Prophecy: An Adventure by James Redfield
The Celestine Prophecy is a journey of spirituality that predicts the future of humanity — written just as a fable on the nine insights of the spiritual awakening. It has some poetic lessons around living life, protecting our planet and reaching our highest level of energy, but most of all it is a captivating story about uncovering the hidden secrets of our own lives. If you’re religious, spiritual, or believe that coincidences happen for a reason, then this book is for you.
3. Never Split the Difference: Negotiating as if Your Life Depends On It by Chris Voss
A new perspective on old-age practices of negotiation, Chris Voss shares his secrets as an FBI negotiator, who learned very quickly that when working in the terrorism unit, you can’t ever split the difference (I’ll take four hostages, you keep the other 3 – deal? )
With tips on how to negotiate, Voss leaves us with two everlasting points.
1. Negotiating is all emotional not rational.
2. Use How Questions to bring them into solving your problem for you. A must read.
4. Building a StoryBrand by Donald Miller
He shares the 7 step framework that makes up every story. Miller shares how utilizing the art of storytelling in our brands capture our clients’ attention and brings them into the story, rather than us just telling them about us. Inviting your client as the hero of your story (Luke Skywalker), and your brand as the guide (Yoda) is effective in having them reach their ultimate goal.
One of the best tactical marketing books I’ve read.
5. Work Rules: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock
Work Rules is my number #1 recommendation for anyone who is recruiting, engaging, retaining and developing talent. The reality is that we are all in the business of people. While many entrepreneurs think that they have a product or marketing issue, they likely have a people issue. Bock shares how Google has used data and social experiments to attract better and retain some of the worlds best talent.
Well there you have it, my top 5 reads from the last six months.
What books would you recommend I read next?