“People used to vote with their wallet. Now they vote with their time. The only question is, are you relevant enough, valuable enough, timely enough, and entertaining enough to capture their attention and trust? – Ron Tite
Ron Tite was both inspiring and hilarious with the insights he shared on how you can build personal and organizational momentum in a busy world.
Tite kept his message quite tight. (See what I did there?)
You need three words Tite explains, Think, Do, Say. Great leaders and organizations are in alignment between what they Think, Do and Say.
The reality of today’s consumer is that they have no idea whom to trust or where to look.
You all have a million things you want to pursue, and we’re unsure how to pursue these million things.
So what do you do? You bring it back to the basics, Tite insists.
Look at how you think, what you believe, is it in alignment with what you do? Is what you’re doing in alignment with what you say in your marketing messages? If it’s not, this contradiction creates the integrity gap. An example of this is the Pepsi Co commercial that aired during troubled times in America during the Black Lives Matter movement.
THINK: You must get past defining yourself by your products or services. Or even by your far too wordy mission and vision statements that no one cares about. We have to elevate the conversation. What do you fundamentally believe?
I believe in the power of education, and unlocking human potential. Moreover, my life mission is to empower a billion young leaders into solving the worlds biggest problems.
DO: Repeatable behaviour based on what you believe. Proactively solve the problem you believe in. “Nobody cares about you; just shut up and solve my problem.”
SAY: Now it’s time to talk about and market the actions you’ve taken about what you believe. The problem is that many people start with their marketing messages. They try to expedite the processes or benefit from “purpose-driven marketing,” which always ends in a disaster because of the inherent integrity gap.
As leaders, there’s nothing more important than the integrity and trust you hold with your team. This integrity takes years to build through consistent alignment between Think-Do-Say, and a slip up can cause considerable damage to the trust of your organization.