Taking one out of Tim Ferris’ books, he writes a weekly blog sharing a few things about what he’s doing currently, so here are mine.
What I’m reading –
Currently reading Seth Godin’s “Free Prize Inside” Marketing book. It hypothesizes that there are diminishing returns on traditional advertising as marketing methodologies. We can’t seem to think that our problem is that people simply haven’t heard about us, but instead that we’re missing the “free prize inside.” Using the example of how cereal box advertisers started including prizes in their boxes as a differentiator, you want the cereal he said, but you bought it for the prize. What’s the free prize inside in your business?
What I’m listening to –
Currently listening to The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller. Its simple hypothesis is that we often fail because we try and do too many things. The most successful businesses and people focus on ONE thing. Google dominates search. Yes, they have other products and provide other services, but they established dominance by focusing on ONE thing. Multi-tasking is a scientifically proven lie, so stop doing it now. Ask yourself each day, what’s the ONE thing I need to do today. Ask this every week, every month and every year. When you genuinely dig deep, there indeed is only ONE thing.
Who I’m following on Instagram –
I’ve been loving Garyvee lately. I wasn’t always a huge fan of his aggressive style, but I’ve found some sanity in his words as I’ve been hustling away and trying to figure out this how digital marketing, social media, and leadership speaker thing.
Quote I’m pondering –
“Idealism increases in direct proportion to one’s distance from the problem.” John Galsworthy
What I’m watching –
YouTube. I never used to watch YouTube. Honestly never got into following people and well I and pop culture were never really a thing. However, as I’m getting more involved in the art of video creation, my team has requested that I start watching more YouTube to immerse myself in the culture and understand the style. So lately I love Ryan Serhant’s channel; check this video out: STOP WASTING TIME ON THINGS YOU CAN’T CONTROL | Ryan Serhant Vlog #51
Cause I’m supporting –
I always have, will continue to still support the empowerment of youth in sparking remarkable change. I’ll be keynoting on May 2nd at the annual Boys and Girls Clubs of Ottawa Breakfast fundraiser, and I’m excited to share the story of how this small community changed my family’s life.
Person I’m learning more about –
Myself. I’ve taken a very introspective month. Reflecting on my habits, my thoughts, my mindsets, and my approach to things. I have so much to learn, but I’m always astonished at how much more awareness I still have to gain. My fears, limiting beliefs, and triggers play a subconscious role that I’ve merely been working on making conscious. The first step is to recognize when it’s happening.
But also; just recently finished Barrack Obama’s Biography and I loved it.