For the first time, Millennials born between 1980 and 2000 make up the largest voting bloc. I’m Gonna Vote! Are you?
Be warned the below maybe be a trigger for those who suffered through this video the first time around, haha!
Who remembers this gem? https://www.youtube.com/watch?v=ydiun8fjqFU
Throwback to 2015, my team and I at the Carleton University Students’ Association released a parody music video titled “I’m Gonna Vote,” a satirical play on the Lonely Island hit “I’m On a Boat.”
Our goal was simple, to start a conversation to engage those who are least likely to vote, and get them to vote.
We released the music video on Facebook & YouTube and sent it to as many people as we could in excitement. To our own surprise, the video garnered over 60,000 views in less than 2 days! It was then featured by 8 different national news & media outlets due to the buzz it created.
Vice News went as far as to call it “The Most Embarrassing Music Video in Canadian History.”
Being cheeky, we thought it would be artistically ingenious to play off of each of the scenes of “I’m On a Boat.” Through the cinematography, playfulness, and you guessed it, profanity. We hoped the use of humorous profanity would get people’s attention.
The response we got was all over the map.
Some viewers who knew it was a parody and all in good fun loved the video! Others did not think it was “funny” to be swearing in a video and were put off. Lastly, some people outright hated it. They vilified us for being so ‘reckless’ as student union executives and tarnishing the University.
We weren’t sure if it genuinely engaged students in how we wanted it to, but we for sure knew it got people’s attention. Though embarrassed by the result and feeling the pressure of online negativity, we chose to take the video down.
It became a distant memory and a joke to recall between friends. I recently started to share this story in my keynotes as one of my many failures in this on-going journey of leadership.
With the 2019 Federal Election Voting Day (Oct 21st) around the corner, I wanted to reshare this story. In hopes of rooting on those who are out on the streets door knocking for their continuous efforts, and in hopes to encourage you to vote.
For the first time, Millennials born between 1980 and 2000 make up the largest voting bloc. This is the most significant opportunity for us to shape our future.
In 2015 millennials showed up, with voter turnout increasing from 38.8 percent to 57.1 percent.
However, the data shows that we are still least expected to show up and vote, in comparison to older generations. This expectation that political leaders have shapes their decisions as to whether to take our opinions and votes, seriously.
Cringe at our video.
Laugh at our stupidity of ever thinking it was a good idea.
But show up to the polls and make sure our country feels the power of our generation.