Do the Ends justify the Means?
In modernity, our society and economic model has taken the stance that the ‘ends’ do in fact justify the ‘means.’
Growth is the factor we measure.
GDP percentages and per capita production viewed as progress in the name of wealth, prosperity and hope for a better future. Because we measure the quality of life by GDP. If population growth is at 2%, then our GDP growth must at least be 2% to ensure production keeps up with demand.
We have put GDP growth, ahead of ecological destruction. The UN Kyoto Protocol signed in December of 1997 set out to reduce greenhouse gas emissions. The 15 years following, saw an increase in greenhouse gas emission. Not even stagnation. An increase.
And this isn’t changing any time soon.
Is this what happens when our national leaders measure success by GDP?
And what happens when company leaders measure success by quarterly earnings?
Should we measure a man or woman by the amount of money they earn?
When we measure an aspect such as money, that was intended as a ‘means,’ we thus make it an ‘end’ in itself.
Let’s change how we measure progress. Let’s measure progress using the 4 Ps.
Leaders look to scalably and sustainably solve human problems. This happens when we measure the 4 Ps.