For the first time, Millennials born between 1980 and 2000 make up the largest voting bloc. I’m Gonna Vote! Are you?
Be warned the below maybe be a trigger for those who suffered through this video the first time around, haha!
Who remembers this gem? https://www.youtube.com/watch?v=ydiun8fjqFU
Throwback to 2015, my team and I at the Carleton University Students’ Association released a parody music video titled “I’m Gonna Vote,” a satirical play on the Lonely Island hit “I’m On a Boat.”
Our goal was simple, to start a conversation to engage those who are least likely to vote, and get them to vote.
We released the music video on Facebook & YouTube and sent it to as many people as we could in excitement. To our own surprise, the video garnered over 60,000 views in less than 2 days! It was then featured by 8 different national news & media outlets due to the buzz it created.
Vice News went as far as to call it “The Most Embarrassing Music Video in Canadian History.”
Being cheeky, we thought it would be artistically ingenious to play off of each of the scenes of “I’m On a Boat.” Through the cinematography, playfulness, and you guessed it, profanity. We hoped the use of humorous profanity would get people’s attention.
The response we got was all over the map.
Some viewers who knew it was a parody and all in good fun loved the video! Others did not think it was “funny” to be swearing in a video and were put off. Lastly, some people outright hated it. They vilified us for being so ‘reckless’ as student union executives and tarnishing the University.
We weren’t sure if it genuinely engaged students in how we wanted it to, but we for sure knew it got people’s attention. Though embarrassed by the result and feeling the pressure of online negativity, we chose to take the video down.
It became a distant memory and a joke to recall between friends. I recently started to share this story in my keynotes as one of my many failures in this on-going journey of leadership.
With the 2019 Federal Election Voting Day (Oct 21st) around the corner, I wanted to reshare this story. In hopes of rooting on those who are out on the streets door knocking for their continuous efforts, and in hopes to encourage you to vote.
For the first time, Millennials born between 1980 and 2000 make up the largest voting bloc. This is the most significant opportunity for us to shape our future.
In 2015 millennials showed up, with voter turnout increasing from 38.8 percent to 57.1 percent.
However, the data shows that we are still least expected to show up and vote, in comparison to older generations. This expectation that political leaders have shapes their decisions as to whether to take our opinions and votes, seriously.
Cringe at our video.
Laugh at our stupidity of ever thinking it was a good idea.
But show up to the polls and make sure our country feels the power of our generation.
I have a theory that everyone has a nugget of wisdom or inspiration in them; to prove this theory we went out to downtown Ottawa and asked people for their best piece of advice or tips for life that they had for others.
This was the result, hope you enjoy!
What’s one piece of advice you would give either your past self or a stranger?
Another leadership retreat in the books! We had a wonderful time working with the Hoppier team, it’s always great to see how team dynamics develop and change when we pull the team members into unfamiliar territory and activities. It’s especially important when you further analyze why/how the team interacts and what we can do to improve the core elements like trust.
As per usual, we documented the trip into a vlog style video!
Would you ever want to go on a trip like this with your team?
I had the absolute pleasure of taking the Ottawa General Contractors’ team on a leadership camp/retreat, and although this was a short retreat, it was wonderful to see everyone grow together as the different elements of the camp were pieced together.
As always, we’ve made a short video documenting the experience and I hope you enjoy!
I had an absolute blast with the CUSA Executives during their leadership camp/retreat! It’s always a joy to see teams bond and come together to grow not just as a team, but as individuals as well.
The CUSA crew really showed a willingness and desire to grow together and most importantly, put their trust in each other.
With that, I hope you enjoy the (short) video!
What makes a great leader? Confidence? Vision? Perhaps emotional intelligence? Yes, all of these things are essential parts of being a leader but the cornerstone of it all is being trustworthy.
However it’s not only about being trustworthy, but being seen as trustworthy. This is a lot harder to do within work-teams because of some of the restriction of being in the same environment day in and day out.
One of the things I love about our retreats for teams is that pulling people out into unfamiliar environments and tasks change the dynamic significantly and can lead to much higher levels of trust.
Hope you enjoy the video!
Had an absolutely phenomenal time being guest on the My Social Life podcast, highly recommend you check them out here linktr.ee/mysocialpod
I’ll be periodically releasing clips of my episode this week, here’s your first snippet on constantly creating content on social media!
The third and final installment of my trip to the EPIC Conference! I’ve gained such a wealth of knowledge from all the fantastic speakers there. I’m very excited to start digesting everything I learned and hopefully be able to forward that over to all of you.
Enjoy the video 🙂
We all know that continuous learning is essential, but what are we doing about it?
Is it enough to say I’m learning on the job? I’m learning as I go? I’m learning from my mistakes?
It takes the intentional commitment to learning and improving that allows leaders to succeed. For anyone to achieve above average results, they must be avid learners.
As a Canadian university student, I recall paying approximately $7000 a year for my education. I found my university degree to be very intellectually stimulating and loved the time I spent at Carleton University. Yet, I found that many friends that finished university and took on full-time jobs didn’t engage in self-learning. They relied on the training provided by their place of employment to be enough.
When I graduated from university, I made a promise to myself that I would continue to invest the same amount of money I did in self-learning every year for the rest of my life.
To this day, I spend at least $7000 a year in self-education from attending conferences, seminars, online courses, books or hiring coaches to help me achieve that next level.
I was able to afford to invest in myself when I was a broke-ass student, why would I pretend that I can’t afford it now?
That’s why i’m attending events like the EPIC Conference, to drive my growth through self-learning. Though it is expensive, the long term value absolutely drives it home for me.
“The best way to spread an idea is to recreate in someone else’s mind the conditions that created it in yours in the first place” – Tamsen Webster.
Tamsen Webster – the “Idea whisperer” – takes us on a thrilling ride of how to create permanent change in others by utilizing the story of an idea at the 2019 EPIC Community.
Webster poses the question that we likely all struggle with, “How can we get others to take a particular action?” I found this compelling as the fundamental goal of a leader is to get people to take action – so how can you effectively do this?
We all know this too well when you ask a child to do something, “eat your vegetables” and their immediate response is, “no!”. I mean as a grown-ass adult I still struggle with this. Whenever anyone directly tells me what to do, I have a physiological reaction, where I cannot oblige to what they want me to do…. Some might call this stubbornness haha.
Webster explains this as a psychological reactant, a cognitive trap that we all fall into based on childhood experiences. If we lead with the thing we want them to do, we’ll most likely get a no.
Instead, Webster shares a critical insight that, what we see, drives what we do.
So if we can change what they see, we can change what they do.
She demonstrates how we can’t make people change, but we can create the condition for change. To do this we must build the story of your idea, that can provide a narrative and lead them to where you want.
Webster shares the five critical elements of building out the “Red Thread” of your idea.
I recently utilized Webster’s framework for a 10-minute Keynote address at the Boys and Girls Clubs of Ottawa 10th Annual Fundraising Breakfast, where our goal was to raise $500,000.
1) The Goal: all great stories start with a quest. It is the question that needs answering. Start with their language, what is their goal. What does your client want to accomplish?
2) The Problem: the obstacle in the way of your client’s journey. This is usually a perspective problem. This is also where you introduce an additional pain that they didn’t even know they had – perhaps a pair of concepts that sit at the edge of each other. You want to make the problem impossible to ignore.
3) The Truth: a fact that you cannot unhear. A universal truth that your client fundamentally agrees on attached to the new idea you’re presenting.
4) The Change: this is the change, the new behaviour or action that one needs to take to achieve get past the above problem, and achieve the new truth.
5) The Action: this is usually your call to action, the answer to the question “How do I do it?”
Webster graciously offers a workshop and video on how to best utilize this on her website: tamsenwebster.com
What is so vital to understand is that as leaders ultimately our one objective is to get people to rise to the occasion and take action. So we must learn about the conditions we have to create to get people to take action and make a permanent change. Otherwise, we’re stuck spinning our wheels repeating the same demands and getting no results.
What idea are you going to now put into story form utilizing the Red Thread?